According to The New York Times, Yahoo is planning to acquire remaining 80-percent interest in Right Media.

Yahoo had brought 20-percent of stake Right Media in last October. Now Yahoo will pay $680 million for the remaining interest in the company.

Right Media, a four year old company which runs open exchange to help buyers and sellers trade digital media. As per The New York Times, Yahoo executives said that after the acquisition it would increase its participation in the exchange as both a buyer and seller of ads.

Yahoo had gave press release regarding its plan.

Kannan

SEO Tags : Yahoo, Right Media

This entry was posted on Monday, April 30th, 2007 at 10:29 am and is filed under General, Search Engine Marketing, Yahoo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.