YSMBlog has reported that your click charges to be based on quality of traffic. To potentially reduce the cost and increase the value of traffic to Yahoo advertisers Yahoo search moves to quality based pricing models.

Quality calculation from ysmblog,

“Quality” is calculated based on conversion rates and other measurements of the ability of our partners’ sites to deliver more interested, valuable customers to you.

The impact of these changes will be on the cost-per-click and the also on the amount spent on Ads.

Mark

SEO Tags : Search Engine Marketing, Yahoo, Yahoo Search marketing

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