What is Search Engine Optimization (SEO)?, What are the benefits of SEO? and How to do SEO? are some of the common questions of any novice doing SEO. Shari Thurow puts it nicely in a nutshell.

to get the greatest impact from organic SEO, optimizers should have a basic understanding of how search engines work. Part of this understanding is to monitor how SERP design evolves to improve the searcher experience. By optimizing a Web site for people who search, everybody wins: searchers, search engines, SEOs, and Web site owners

Read Term Highlighting and Search Engine Optimization for more information.

DSarathy.

SEO Tags: Search Engine Optimization, SEO, Search Engine Land

This entry was posted on Saturday, February 24th, 2007 at 9:15 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.