Setting up Search Engine Optimization Campaign - Keyword Analysis - Part 4

I know most of you would have found out your keywords and identified the potential keywords related to your market.  What Next? is the next big question.  There are two things, which we are supposed to do.  Optimization of our web pages for the Search Engines (SEO) is the first step and the optimization of pay per clicks is the other activity.  To be more effective and productive, it is better to do the basic SEO first.  What needs to be done for the Search Engine Optimization?

  1. Group four to five related core keywords into a group.  Basically each group should be focusing a context.
  2. Briefly write down the context of each group.
  3. Now we need to come up with an article for each of the context.  So it is one web page per context.  Use the context brief to write the web page title.
  4. Find out the top 3 search results for the focused keywords.  Now checkout their keyword density details.  Use RankQuest Keyword Density Analyzer Tool.
  5. Compare the above details of the top players with yours.  Now you know what needs to be done to be on par with the top players.
  6. Once you are ready with the web page, publish and move on to the next context and repeat step 2 to 5 for each group.

Once you are done with this, your foundation work is almost done.  Try to get some external links (from quality sites related to your domain) for the identified keywords.  If your site is new, then this should help in bringing the search engine crawlers to your site. What next? Would be covered in the next set of blogs.  Stay tuned.

D Sarathy.

SEO Tags : Search Engine Optimization, Content is the King, Keyword Analysis

This entry was posted on Tuesday, November 28th, 2006 at 9:59 am and is filed under Search Engine Optimization, RankQuest. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Setting up Search Engine Optimization Campaign - Keyword Analysis - Part 4”

  1. Ishu Says:
    November 29th, 2006 at 7:50 pm

    Its a nice submission, hust want to enquire one thing what do you exactky means by Once you are ready with the web page, publish and move on to the next context and repeat step 2 to 5 for each group. Because in earlier steps you suggest to write context which include all selected keywords.

  2. Sarathy Says:
    November 30th, 2006 at 11:09 am

    Hi Ishu,

    Thanks for your question. The first step mentioned is the grouping of the keywords, which are focusing on a context. And by the end of the first step, you would be having a list of contexts. Now from the step 2 to step 5 we would be identifying the title text (context), complete writing articles for each of the context, checking the required parameters and ultimately publishing the article. Then move on to the next context and then the next context till you finish the list.

    Hope now you understand it better. Do get back incase of any further clarification.

    D Sarathy.

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