In Search Engine Watch Forums, Jazzcat started a thread with the following question - ‘SEO - What Skills Are Crucial?’. Here is what I had to say about the subject :

SEO - Techniques
Basically Search Engine Optimization (SEO) techniques can be grouped into two major heads. They are, the On-Page factors and the Off-Page factors.
The On-Page factors mainly include the

(a) focused content, because content is the king,
(b) relevant and focused Keywords for the market and the
(c) usability & navigation.

The Off-Page factors mainly include the

(a) Inbound Links, through submissions and external references to our sites,
(b) nature of the market and its current trend and
(c) the progress & efforts from the Competitors.

SEO - What Skills Are Crucial?

Now coming back to the question - What skills are crucial for SEO? Based on the above context the following are the key skills, which are crucial for SEO.

(1) Technical Knowledge: More than the web development knowledge, the knowledge of one’s own market and the major competitors are the key. Once a person is very good in this, then, the identification of the core keywords to focus is a cakewalk.

(2) Public Relationship: In order to create both quality and a good number of IBL (inbound links), the Public Relations skill is very important. One has to know the various related forums and submission site and slowly build relationship and goodwill from its users.

(3) Empathetic: To the usability and the navigation of the site, one has to be empathetic i.e., thinking from user’s point of view.

(4) Consistency and Persistency: This is the most important of all the skills. SEO is not a sprint race, but a Marathon i.e., a continual on going process. So one has to do all the above both consistently and persistently. No matter how good a person is with respect to the above skills, but not being consistent and persistent, the whole thing goes for a toss.

Follow the link, to know more about the discussion.

Regards,

D Sarathy.

Technorati Tags: Search Engine Optimization, inbound link, on-page factors, off-page factors, seo skills

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