Search Engine Marketing(SEM) spend in North America was $9.4 billion in 2006, up 63 percent over the $5.75 billion spend on search in 2005, writes Kevin Newcomb of SearchEngineWatch, citing data from Search Engine Marketing Professional Organization’s(SEMPO’s) “State of Search Engine Marketing 2006″ report. The spending is projected to grow to $18.6 billion by 2011 in North America.
According to SEMPO, 86 percent ($8 billion)of total spend was towards paid search and 12 percent ($1.1 billion) was towards search engine optimization. More than 76 percent of surveyed advertisers said they used search engine optimization and 71 percent said they used paid search.
Google adwords continues to dominate and it is being used by 96 percent of respondents.Yahoo was second most popular and used by 86 percent respondents. MSN was used by 68 percent respondents, up from the 29 percent of respondents doing so in 2005.
There was also a shift towards search marketing from other types of advertising. The hardest hit was print advertising, with 20 percent of respondents reporting a shift;direct mail at 16 percent; TV advertising at 13 percent; and print newspaper advertising at 13 percent.
Aravindhan
This entry was posted on Sunday, February 11th, 2007 at 11:58 am and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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