Today’s mobile phones are more than mobile phones. They have umpteen numbers of cool features, which makes it more sophisticated. That’s why Bill Gates calls them as ‘Reality Acquisition Devices’. As of now, there are about two billion mobile phones in use. Out of which about 25% of them are broadband-enabled, which means Internet is pervasive. The global revenue of the data-services mobile market is about $70 billion. Out of which the personalized ring tones, screensaver, etc., contribute $20 billion, which is almost the size of global online advertising market. This is because people are willing to pay $2 to play two lines of a song when their phone rings. But they resist paying 99 cents for the full song to play on their computers or their MP3 players.
The mobile phone users would grow to three billion in the next five years. And Schmidt, CEO, Google says that as the number of advertisers rise on the mobile phone, the subsidies also would rise. Which means the future mobile phones (Reality Acquisition Devices) would become inexpensive. So be ready with Mobile Search Engine Optimization.

D Sarathy.
SEO Tags : Reality Acquisition Devices, Mobile Search Engine Optimization, Mobile Industry

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