Google states that Ads provide valuable information when they are highly relevant and targeted to a user’s query. In order to serve high quality ads to users, Google use the Quality Score to set minimum bids for keywords based on keyword clickthrough rate (CTR), ad text relevance, the historical performance of the keyword on Google, and the user experience on the ad’s landing page.

Higher Quality Score Keywords are rewarded with a lower minimum bid and Low quality keywords receive higher minimum bids so it costs less for higher Quality score ads to be displayed in Google searches. High quality ads are not only more relevant , but can also improve the ROI by lowering advertising costs.

Quality Score column will be added to Google Adwords that shows the minimum bid for all of the keywords within an ad group as well as a Great, OK, or Poor quality label for your keyword. The quality label can be used to get a quick overview of the quality of the keywords, or look at the minimum bid for a granular understanding of Quality Score. Google Ads Quality team says,

First, we’re improving the way that we set minimum bids for keywords where we have limited data.Second, we’re improving the Quality Score algorithm to make it more accurate in predicting the quality of all ads.

Lowering minimum bids for high quality ads and raising minimum bids for low quality ads will improve the quality of ads served by Google. Choosing a keyword that is more specific to the product or service that you offer or editing your ad text to make it more relevant to the keyword is what Google recommends before you simply raise your minimum bid. Related Information from Google’s official post regarding updates.

Mark

Tags : Quality Score, Quality Score Algorithm

This entry was posted on Friday, February 16th, 2007 at 10:00 am and is filed under Search Engine Optimization, Search Engine Marketing, Google AdWords, Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.