The Quality score column was launched by Google, the column gives you an approximate idea of the keywords you use. Great, ok, poor are the status given for each keyword. Login your Adcenter account, enter into your campaign and then into an adgroup. Select your keyword tab and click customize columns. The Quality score column will display the details.

Great - higher relevance and minimum bid is required,Ok - not upto the level and moderate bid is required and poor - totally irrelevant and the keyword can be removed instead of high bidding. Know more about Quality Score.

Quality Score column seem to be very much helpful for the advertisers targeting limited number of keywords.

Mark

Tags : Quality Score, Google Adcenter, Quality Score ratings 

This entry was posted on Wednesday, February 28th, 2007 at 11:30 am and is filed under Search Engine Marketing, Google AdWords, Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.