Directory assistance vendor PocketThis now rebranded as PhoneSpots has announced deal with AT&T’s yellowpages.com. PocketThis has also launched new mobile ad exchange. “send to mobile” feature now on various local searches was started by PhoneSpots. PocketThis originally offered enhanced results (additional content and links) from directory assistance queries.

PhoneSpots has built a sophisticated platform that is compatible with a wide range of phones and mobile “modalities.” The company can deliver enhanced content and ads in text messages or to mobile browsers and can support local search ads/content that originate via voice search/directory assistance, text queries or WAP search. In addition, as a mobile ad exchange PhoneSpots will be providing enhanced local search content and geotargeted advertisers to mobile publishers that want to monetize their lookups and content and don’t have direct advertiser relationships.

Get more ellobrated news in Search Engine Land.

Mark

SEO Tags : PhoneSpots, Mobile AdExchange, Directory assistance vendor PocketThis, AT&T

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