Major search engines calculate the number of inbound and outbound links of a site. The reciprocal links can do some wonders in the site ranking in search engines. A website links to other sites and vice versa is known as reciprocal links.

Be careful to link with other websites. The relavancy of content is the most important factor to be considered. Don’t be narrow and be more eager to move on increasing the links. Though its important the quality of the site matters you a lot. The page rank, content relevancy, theme of the site are to be noticed when moving to reciprocal links.

Links can also be given without relavancy in content but set rel=”nofollow” in anchor tag so that the search engine will note it as irrelevant site. This just increases the count of links and no value will be added out of it. So rank better with links to more content relevant sites.

Mark

SEO Tags : Reciprocal Links

This entry was posted on Wednesday, January 10th, 2007 at 10:06 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.