Google joins race to buy DoubleClick: report from MarketWatch reports that Google has emerged with Microsoft Corp. as a contender to buy DoubleClick, an online advertising company. The report was given from Wall Street Journal.
The price of DoubleClick emerges to $2 billion due to the high competition between Google and Microsoft. According to the report
DoubleClick acts as a middleman between advertisers and ad agencies and online publishers. The New York company’s Internet-based systems let advertisers deliver ads to Web sites and serve up ads for publishers when consumers view their Web pages.
The bidding is too large as four of the biggest internet players are involved(Google, Microsoft, Yahoo and Time Warner - a unit of AOL).
Mark
SEO Tags : DoubleClick, Google, Microsoft, Yahoo, AOL
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on Tuesday, April 3rd, 2007 at 9:55 am and is filed under General, Google, Yahoo, Microsoft.
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April 5th, 2007 at 10:37 am
[…] NewYork Times reported, DoubleClick set up a Nasdaq-like exchange for the buying and selling of digital advertisements. Some days before we have discussed about Google and Microsoft in talks to buy the company. He described the exchange as a mix of eBay and Sabre, the airline reservations system that travel agents use. The service will let advertisers see information about what competitors bid for particular ads, in the same way that eBay shows visitors past bids. And it will let publishers try to ensure that they sell their ad spots at the highest possible price, the way that airlines try to do with the seats they sell. […]