http://www.rankquest.com/blogs/archives/google-competes-to-buy-doubleclick.html Search Engine Optimization Blog(mostly ...) Tue, 07 Oct 2008 23:47:03 +0000 http://wordpress.org/?v=2.0.2 http://www.rankquest.com/blogs/archives/google-competes-to-buy-doubleclick.html#comment-2843 Thu, 05 Apr 2007 16:07:45 +0000 http://www.rankquest.com/blogs/archives/google-competes-to-buy-doubleclick.html#comment-2843 [...] NewYork Times reported, DoubleClick set up a Nasdaq-like exchange for the buying and selling of digital advertisements. Some days before we have discussed about Google and Microsoft in talks to buy the company. He described the exchange as a mix of eBay and Sabre, the airline reservations system that travel agents use. The service will let advertisers see information about what competitors bid for particular ads, in the same way that eBay shows visitors past bids. And it will let publishers try to ensure that they sell their ad spots at the highest possible price, the way that airlines try to do with the seats they sell. [...] […] NewYork Times reported, DoubleClick set up a Nasdaq-like exchange for the buying and selling of digital advertisements. Some days before we have discussed about Google and Microsoft in talks to buy the company. He described the exchange as a mix of eBay and Sabre, the airline reservations system that travel agents use. The service will let advertisers see information about what competitors bid for particular ads, in the same way that eBay shows visitors past bids. And it will let publishers try to ensure that they sell their ad spots at the highest possible price, the way that airlines try to do with the seats they sell. […]

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