Of all the quarters, Q4, the final quarter is definitely a booming quarter. We get to see lot of sales activities happening in this quarter. There are few basic things, which all the online marketers are to remember.

a) Holiday promotional Ads can be worked out and implemented. And these promotional messages can be highlighted in the landing pages to reach the end users with the right message.

b) The entire shopping experience of the users would be revolving around a common mood. Tap on those keywords (seasonal), which captures the mood of the end users. Find out the list of keywords with which the users had visited your site during last holiday period. This gives an idea of what type of keywords, to focus during this period.

c) Added to the increase in the number of users visiting your site and the above two points naturally warrants for an increase in the Budget of the SEM. Try to cut down all other expenses and maximize the SEM based on your previous experiences.
d) Since this Quarter is going to be highly competitive, one has to be very cautious and careful in keyword bidding and SEM budget. Wrong judgement can burn your fingers. Bottom line is bid for your true values.

e) All said and done, the above is only for the holiday season. So ensure that all the above changes are reverted back by the end of the season, else would end up in unnecessary wastage of money.

Advanced Seasonal Greetings!! Happy Online Selling :~)

D Sarathy.

Technorati Tags: Search Engine Marketing, Google Adwords, Holiday Online Sales, Season Web Promotion

This entry was posted on Wednesday, November 1st, 2006 at 9:59 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.