A report from New York Times tell us that Google has acquired DoubleClick for $3.1 billion in cash, which is almost double the $1.65 billion paid in stock for YouTube last year. There was speculation in the past that Google is competing to buy DoubleClick and now this has been confirmed.

DoubleClick founded in 1996, has been a strong player in online display advertising. Google the leader in search and contextual text ads has been trying to increase its presence in online display advertising space. With this purchase, Google will now have access to DoubleClick’s huge advertisers,publishers and ad agency base.

Aravindhan

Tags : SEM, Online Advertising, Google, DoubleClick

This entry was posted on Sunday, April 15th, 2007 at 3:26 pm and is filed under Search Engine Marketing, Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.