Google personalized home page iGoogle, which contains small Google gadgets will have Ads in them. Media Post reports that Google has begun beta testing “Gadget Ads”.

Although the beta was revealed earlier during a marketing summit for the auto industry, The Gadget Ads will be available to all ad categories by this summer.

The existing auction system will be used for ad placement and will allow marketers the option to bid by publisher’s site or content theme. It appears that Gadget Ads will be part of the AdSense network and the pricing will be based on eitther CPC or CPM model.

To support the changes, Google has developed specific “interaction reporting” tools as part of its Google Analytics performance feedback services.

As “user engagement” evolves into a key accountability metric for measuring digital ad strategies, it will also become increasingly important for advertisers to track these statistics.

Mark

SEO Tags : Google AdWords, Google, Search Engine Marketing, Gadget Ads, Google AdSense

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