The keyword analysis is the most important part in optimizing a site for both organic links (SEO) as well as paid links (PPC). The keyword analysis is like a foundation of a big building. How much ever stronger and deeper the foundation is, that much taller the building can be raised. Hence the keyword analysis is the first step towards Search Engine Marketing.

What is keyword analysis?

The keyword analysis is a simple (but not easy) step by which we identify the list of keywords, which the end users are

1. looking for
2. these keywords have high demand and also
3. there is competition among the competitors.

How to find out the keywords related to my market?

This involves simple steps mentioned below :

1. Identify the list of keywords which you think the end users would be looking for
2. Make a list of jargons related to your market
3. Look out for the specific and most often used terms in your community discussions
4. Pull out a list of keywords from your customer interactions - Forums, Chat, Email etc.,

Now I have found out the keywords related to my market and what is next? Let’s discuss about how to identify the potential keywords in the next blog. By then get ready with your keywords list.

D Sarathy.

SEO Tags : Keywords Analysis, Keyword Research, Finding Keywords

This entry was posted on Friday, November 24th, 2006 at 8:40 am and is filed under Search Engine Optimization, Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.