When a person, automated script or computer program imitates a user of clicking ads for the purpose of generating cost per click without having actual interests in the targeting ad’s link in pay per click online advertising is known to be Click fraud. Click fraud can be normally caused by Competitors of advertisers, Competitors of publishers, Other malicious intent and Unwanted “friends” of the publisher. It can be considered as mistakes, accidents or even human nature but heavily affects the revenue of the advertiser. Often fraud cannot be detected due to the least number of clicks. Those who have engaged in large scale fraud will often run scripts which simulate a human clicking on ads. However, large numbers of clicks which come from just one, or a small number of computers, or a single area, look highly suspicious to the advertising network and advertisers. Advertising networks is highly benefited due to click fraud.

The fraudulent clicks can be controlled by a deep forensic analysis of advertiser’s and also by many third-party corroboration. The corroboration can be made through softwares provided by many organizations.

Mark

SEO Tags : Click fraud, cost per click, pay per click

This entry was posted on Wednesday, January 3rd, 2007 at 9:05 am and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.