The Wall Street Journal reported that Amid Missteps, Yahoo’s Terry Semel Resigns as CEO. The Board of Directors has appointed Jerry Yang, Yahoo! co-founder and long-time board member, as Chief Executive Officer and also named Susan Decker, formerly Executive Vice President and Head of Advertiser and Publisher Group, as President of the company. In Yahoo media relations press release Yahoo said,

We are incredibly fortunate to have – with Jerry and Sue – two uniquely gifted executives who are exactly what the company needs to build on the progress we’ve made in recent months. And, we appreciate your willingness to serve as non-executive Chairman and be an advisor and important resource for this new management team.

Jerry Yang has stated in his personal blog about Semel that,

I will always be grateful for the incredible achievements under his leadership — and for his mentorship and friendship. We’ll continue to benefit from his support and guidance as he transitions to his role as our Chairman.

He also stated that,

I have the great honor of stepping into the role of Yahoo!’s Chief Executive Officer. Yahoo! has an incredibly bright future and I make this move with deep conviction and enthusiasm.

Yahoo’s PR News has also stated about Semel’s resignation.

Mark

SEO Tags : Yahoo’s CEO, Terry Semel, Jerry Yang, Susan Decker

YSMBlog has reported that your click charges to be based on quality of traffic. To potentially reduce the cost and increase the value of traffic to Yahoo advertisers Yahoo search moves to quality based pricing models.

Quality calculation from ysmblog,

“Quality” is calculated based on conversion rates and other measurements of the ability of our partners’ sites to deliver more interested, valuable customers to you.

The impact of these changes will be on the cost-per-click and the also on the amount spent on Ads.

Mark

SEO Tags : Search Engine Marketing, Yahoo, Yahoo Search marketing

Search Engine Land has mentioned the study of search engine queries from Dogpile. From the April 2007 study by Queensland University of Technology and Pennsylvania State University has stated that,

• The percent of total results unique to one search engine was established to be 88.3 percent.
• The percent of total results shared by any two search engines was established to be 8.9 percent.
• The percent of total results shared by three search engines was established to be 2.2 percent.
• The percent of total results shared by the top four search engines was established to be 0.6 percent.

The majority of first page results are unique:

• On average, 69.6 percent of Google first page search results were unique to Google.
• On average, 79.4 percent of Yahoo! first page search results were unique to Yahoo!

Sponsored links on Google and Yahoo:

• Only 4.6 percent of Yahoo! and Google sponsored links overlap for a given query.
• For 22.8 percent of all queries Google did not return a sponsored link where Yahoo! returned one or more.
• For 9.9 percent of all queries Yahoo! did not return a sponsored link where Google returned one or more.

Find the complete study on infospace.

Mark

SEO Tags : Dogpile, Search Engines, Google, Yahoo

Yahoo have launched a new and improved home values search that allows consumers to search 70M+ U.S. residential properties and receive instant home valuation estimates through Yahoo REAL ESTATE. It will help the home owner, Seller or Buyer, “what’s this house worth?”.

The below is screen shoot of Yahoo Real Estate.

Its provided with futures like Yahoo! Answers, Yahoo! Local and Home Values center

Regards

Kannan

SEO Tags : Yahoo Real Estate

Yahoo bought WebJay a music service in Jan,2006. The music playlist sharing site WebJay is said to be closed at the end of june,2007 and Yahoo has asked the customers to backup their playlists.

WebJay’s Announcement

We are sorry to announce that Webjay will be closing its doors at the end of June, 2007. Please take this time to back up any playlists you want to keep. If you are using the XSPF Musicplayer, you may be able to keep it running. See below for instructions on moving the XSPF Musicplayer from Webjay to another host.

Mark

SEO Tags : Yahoo, WebJay, Yahoo music

Yahoo! expanding its oneSearch Beta in more countries like India, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Now Yahoo! oneSearch Beta in 14 countries. News, Finance, Weather, Web, Mobile Web, Flickr, and Image search results are features available in this countries for the users.

To know more about Yahoo one search click here

Kannan

SEO Tags: Yahoo one Search

Last month Yahoo announced a unlimited storage for US users and John Kremer Vice President, Yahoo! Mail yesterday have announced the same access world wide.

Yahoo mail currently has 250 million global users which is more than any other online service comparatively Live.com and Gmail having 228 million and 51 million users respectively.The current storage limit for Yahoo mail is 1 GB per account (2 GB for $20/year premium users).

Premium users of Yahoo mail will get their refund once the request is sent.
Interesting historical information from TechCrunch:

Yahoo mail will be ten years old soon. When it launched in 1997 it included a whopping 4 MB of total storage. This was increased to 100 MB in 2004, and 1 GB in 2005.

Yahoo will be rolling the unlimited storage out over a few months to facilitate a smooth transition.

Mark

SEO Tags : Yahoo, Yahoo Mail, Unlimited Mail Storage

Yahoo has launched two websites green.yahoo.com and better.yahoo.com/planet which helps to build consumer-user awareness about global warming and energy conservation, etc. So making a Eco-friendly environment is going on amidst of many companies and its a good sign too.

Yahoo has announced a contest with the title ‘Greenest City in America’ Challenge With Reward of Hybrid Taxi Fleet. Yahoo and Google are battling out for something called “green cred”which is related to global warming and the environment.

Google launched the website “Summer of Green” to help people travel in an environmentally friendly way. Google v. Yahoo: Who Cares The Most About The Environment? is the topic reported in Tech Crunch where the care taken by the two search giants is being discussed. Search Engine Land has also discussed about the green cred and how Yahoo made it right.

This contest from Yahoo might make Google and Microsoft react accordingly to project their ideas on Eco-friendly environment.

Mark

SEO Tags : Yahoo, Eco-friendly environment, Greenest Search Engine,  ‘Greenest City in America’ Challenge

News.com reports that Terry Semel, Yahoo’s CEO, took a presentation on how Internet advertising is moving beyond just the PC to wireless devices and IPTV in Microsoft’s Ad Conference. Yahoo CEO arrives on Microsoft’s turf was the topic from News.com.

Semel called his company and Microsoft to work together on Internet advertising standards and also said,

“We should get the right people together”

The rumors on Yahoo and Microsoft working together was not mentioned in this meeting by Semel. Semel also made fun out of a real estate website zillow, which was used by Yahoo Real Estate pages.

Mark

SEO Tags : Yahoo, Microsoft, Zillow, Tery Semel

Karlribas and Google Blogoscoped has reported about Yahoo and Google respectively that they are testing their new search results page.

According to karlribas, Yahoo is testing its new search results page with the thin blue bar on the top which has changed its entire look and layout.

According to Philipp Lenssen from Blogoscoped, Google has also changed it layout prototype in which related search and search options are given in a vertical section. You can reproduce the same by visiting www.google.com/ncr and entering in a script in the browser URL bar.

Mark

SEO Tags : Google, Yahoo, Layout Change, Search Results Layout