Search Engine Land has mentioned the study of search engine queries from Dogpile. From the April 2007 study by Queensland University of Technology and Pennsylvania State University has stated that,

• The percent of total results unique to one search engine was established to be 88.3 percent.
• The percent of total results shared by any two search engines was established to be 8.9 percent.
• The percent of total results shared by three search engines was established to be 2.2 percent.
• The percent of total results shared by the top four search engines was established to be 0.6 percent.

The majority of first page results are unique:

• On average, 69.6 percent of Google first page search results were unique to Google.
• On average, 79.4 percent of Yahoo! first page search results were unique to Yahoo!

Sponsored links on Google and Yahoo:

• Only 4.6 percent of Yahoo! and Google sponsored links overlap for a given query.
• For 22.8 percent of all queries Google did not return a sponsored link where Yahoo! returned one or more.
• For 9.9 percent of all queries Yahoo! did not return a sponsored link where Google returned one or more.

Find the complete study on infospace.

Mark

SEO Tags : Dogpile, Search Engines, Google, Yahoo

Websecurity has reported that this June will be the month of Search Engine Bugs and they are sure to make June a hot month. They are yet to publish the vulnerabilities of most popular search engines all through the month and they are very particular about Cross-Site Scripting vulnerabilities.

The Ukrainian researcher said

Purpose of this Month of Bugs is a demonstration of real state with security in search engines, which are the most popular sites in Internet. To let users of search engines and web community as a whole to understand all risks, which search engines bring to them. And also to draw attention of search engines’ owners to security issues of their sites.

To know more see ComputerWorld.

Mark

SEO Tags : Search Engines, Search Engines Bugs

Google Universal search have begun blending results from more than just the web in order to provide the most relevant and useful results possible. In addition to that, result may include video, news, images, maps, and books. This will be advantages for both the searchers and the webmaster.

As per Google statement, searcher are mostly use to web, they were not widely use to other tools like video, news, images, maps, and books. Now web will give the result of all the tools.

To know more about the advantages of universal search Click here.

Kannan

SEO Tags: Google Universal Search

Simply Google is an unofficial portal where you can access all Google apps and services in a single page. Simply Google just turned one year old and getting 1200 visitors a day. Readwriteweb reports about Simply Google from Simply Google - All You Can Eat Google, On One Page.

Charles Knight in his post on top 100 alternative search enignes on readwrite web has mentioned that

Instead of squeezing through the keyhole in order to reach Google’s 37 search options, Simply Google places all of those choices and many, many more all on the very first page; neatly arranged in columns.

Chris McEvoy who created Simply Google said that,

my attempt to expose the hidden Google information architecture

We cannot expect Google to have hundreds of options in its super-effective simple homepage. Simple Google homepage demonstrates how many apps Google has to offer these days are pretty useful.

Readwrite web also says that is no wonder in Google getting its tag line “Search, Ads & Apps”!

Mark

SEO Tags : Simply Google, Google, Google Apps and Services

Karlribas and Google Blogoscoped has reported about Yahoo and Google respectively that they are testing their new search results page.

According to karlribas, Yahoo is testing its new search results page with the thin blue bar on the top which has changed its entire look and layout.

According to Philipp Lenssen from Blogoscoped, Google has also changed it layout prototype in which related search and search options are given in a vertical section. You can reproduce the same by visiting www.google.com/ncr and entering in a script in the browser URL bar.

Mark

SEO Tags : Google, Yahoo, Layout Change, Search Results Layout

Microsoft and Yahoo are talking again about how they might merge or cooperate is the report from WSJ and nypost. After Microsoft losing DoubleClick to Google, it has intensified talks with Yahoo for a merger. Wall Street sources put a roughly $50 billion price tag on Yahoo!.

From WSJ,

Still, Microsoft has technical expertise that might benefit Yahoo. Under one possible scenario, Microsoft could manage the technical platform and infrastructure of the companies’ combined Internet activities, while Yahoo’s current staff could oversee the consumer parts of the businesses, such as Yahoo News, Finance and email.

Yet top Yahoo executives could be a big obstacle to any deal. They believe they have found the right strategy and are wary of any combination with Microsoft, for whom Internet activities remain only a small part of its business, says one person familiar with the matter. Top Yahoo staff might leave if Microsoft acquired the company and triggered a vesting of their Yahoo options.

So this deal from Microsoft with Yahoo might not be possible and if possible might be a great threat for Google.

Mark

SEO Tags : Microsoft, Yahoo

Yahoo oneSearch has been released in five European countries (UK, Spain, Italy, Germany, France) and Canada. This release has replaced the existed Yahoo mobile search. Yahoo OneSearch has already been launched in the U.S. in March.

Yahoo mobile application Go is not distributed to the mobile companies nor wait for the users to dwnload. It moves on with its effective features and replaces the mobile search with the effective feature of Go,Yahoo’s OneSearch which is available via any web enabled mobile phones.

Already Yahoo oneSearch for Mobile 2.0 is accessible to more than 85 percent of mobile phones that have access to the mobile Web, and is also available through the gamma version of Yahoo Go.

Mark

SEO Tags :  Yahoo, Yahoo Go, Yahoo OneSearch

Google Personalized HomePage has now been renamed officially as iGoogle at the meeting held at Google with Marissa Mayer, VP of Search Products & User Experience, as well as Google Personalization Technical Lead Sep Kamvar and iGoogle Product Manager Jessica Ewing 2 days ago.

Briefly discussing about the meeting, iGoogle “themes” is available for all editions of iGoogle around the world, iGoogle is now available in 26 languages and in more than 40 countries, Google introduced Gadget Maker and the official Google post.

Anyone can create Google Gadgets for iGoogle and send them to friends. Simple gadget templates include a photo gadget, a “GoogleGram” greeting card-style gadget, a YouTube video channel gadget, and a free-form gadget.

To make yours, choose the gadget template you’d like to use, enter your info, and enter your friends’ email addresses. Programming is not a necessity now.

Mark

SEO Tags : Google Personalised HomePage, Google

Google Aims to Make Gains in China By Giving Units Greater Autonomy from Wall Street Journal reports that Google has planned to give more Autonomy in China. Google is the second largest internet search engine which Baidu leading the market. Google needs to be the market leader in China and have given more freedom to Google, China.

Chief Executive of Google, Eric Schmidt said

We were late in entering the China market. We are catching up, our investment is working and we will eventually be the leader. Google’s search technology in China has improved over the past year.

Lee Kai-Fu, Google China’s current president will not share his position was the news from Eric, the disscusion came because of the resignation of Google China’s co-president, Johnny Chou as his “localisation plan” was not supported by Google.

Lee Kai-Fu seems to be more focused on social networking, mobile applications and entertainment services.

Mark

SEO Tag : Google China, Search Engine Market China, Eric Schmidt

Different ways of marketing has done. The most popular way of marketing is through online on the present days. Online marketing gives good and faster ROI. In online marketing there are many ways to market, they are

• Search Engine Optimization.
• Search Engine Marketing.
• Pay per Click.
• Pay per Downloads.
• Pay per sales, etc..

Search Engine Optimization can be done and can make site more popular among the people. RankQuest WatchSEO will helps you to do SEO for the site.

Search Engine Marketing can be done through various Search Engine. In this click fraud can be done through robots. Click and Conversion can be tracked through RankQuest SiteAdOptimizer. RankQuest SiteAdOptimizer will help to track the clicks and IP for the search and to track site in which content ads are displayed. Click fraud can be prevented through RankQuest SiteAdOptimizer.

Kannan

SEO Tags : Internet Marketing