Google Webmaster Central product manager Vanessa Fox leaves Google and become product team lead at real estate start-up Zillow. The development of new ad, feed and email products are to be taken over by her in zillow.

Vanessa Fox in her personal blog has stated that,

I have an all-new opportunity to work on the unique challenges of the vertical and local search space at Zillow.

I’ll still be around in search. My company name may change, but I still plan to see you all online and at the bar, talking search and Buffy and mobile devices.

And I have great confidence in the webmaster central team and know this project that feels so much like my baby is in very capable hands and will continue to grow and thrive.

Mark

SEO Tags : Google Webmaster Central, Vanessa Fox, Zillow 

Search Engine Land has mentioned the study of search engine queries from Dogpile. From the April 2007 study by Queensland University of Technology and Pennsylvania State University has stated that,

• The percent of total results unique to one search engine was established to be 88.3 percent.
• The percent of total results shared by any two search engines was established to be 8.9 percent.
• The percent of total results shared by three search engines was established to be 2.2 percent.
• The percent of total results shared by the top four search engines was established to be 0.6 percent.

The majority of first page results are unique:

• On average, 69.6 percent of Google first page search results were unique to Google.
• On average, 79.4 percent of Yahoo! first page search results were unique to Yahoo!

Sponsored links on Google and Yahoo:

• Only 4.6 percent of Yahoo! and Google sponsored links overlap for a given query.
• For 22.8 percent of all queries Google did not return a sponsored link where Yahoo! returned one or more.
• For 9.9 percent of all queries Yahoo! did not return a sponsored link where Google returned one or more.

Find the complete study on infospace.

Mark

SEO Tags : Dogpile, Search Engines, Google, Yahoo

Many would have noticed PageRank Update last week and a lot had PageRank drop from a resonable number to zero but not lose any traffic at all. This has been discussed in Webmaster World and SERoundTable has also made a post on this. Adam Lasnik in 3326575 of Webmaster World has posted that,

If you’ve seen your PR adjusted to a non-zero number OR you’ve lost significant traffic, this thread does not really apply to you.

If, however, your PR has dropped to zero AND you’ve not seen any significant loss in traffic from Google, rest assured that this is most likely a PR-reporting (PR on Toolbar) error; while admittedly alarming at first site, it’s nothing to worry about. The tail does not wag the dog in these circumstances

With that said, I’ll be chatting with some colleagues again today to hash out what might be occurring, and I’ll report back here with any news.

I will keep you updated in case of any message update from Adam.

Mark

SEO Tags : Google, PageRank, Google PageRank Review, Adam Lasnik

Different ways of marketing has done. The most popular way of marketing is through online on the present days. Online marketing gives good and faster ROI. In online marketing there are many ways to market, they are

• Search Engine Optimization.
• Search Engine Marketing.
• Pay per Click.
• Pay per Downloads.
• Pay per sales, etc..

Search Engine Optimization can be done and can make site more popular among the people. RankQuest WatchSEO will helps you to do SEO for the site.

Search Engine Marketing can be done through various Search Engine. In this click fraud can be done through robots. Click and Conversion can be tracked through RankQuest SiteAdOptimizer. RankQuest SiteAdOptimizer will help to track the clicks and IP for the search and to track site in which content ads are displayed. Click fraud can be prevented through RankQuest SiteAdOptimizer.

Kannan

SEO Tags : Internet Marketing

More insight into anchor text was the news in official Google blog yesterday. Google last maonth replaced individual anchor text words in webmaster tools with list of full anchor phrases. The information has been enhanced now. Go to Page Analysis in Statistics tab and note the following changes,

• Number of phrases is expanded to 200.
• Variations on each phrase (for instance, with different capitalization and punctuation)
• The report showing the most common individual words in anchor text which was replaced earlier is also shown.
• Number of common words in anchor text is expanded to 100.
• Common words in your site is also expanded to 100.

Hope this enhancement in webmaster tools will help webmasters.

Mark

SEO Tags : Google, Google Webmaster Tools, Search Engine Optimization

Google webmaster blog has released a news about the new tool Requesting removal of content from Google’s index.

In Google webmaster tools, the diagnostic tab will have URL Removals option. To get started, simply click the URL Removals link, then New Removal Request. From the screen, choose your option.

• Choose “Individual URLs” option if you’d like to remove a URL or image. The URL or image to be removed must be,
• The URL most return a status code of either 404 or 410.
• The URL must be blocked by the site’s robots.txt file.
• The URL must be blocked by a robots meta tag.
• Choose “A directory” option if you’d like to remove all files and folders within a directory on your site.
• Choose “Your entire site” option only if you want to remove your entire site from the Google index. This option will remove all subdirectories and files.
• Choose “Cached copies” option to remove cached copies of pages in our index.
• Choose “Using a meta noarchive tag and requesting expedited removal option”, If you don’t want the page cached at all, you can add a meta noarchive tag to the page and then request expedited cache removal.
• If you want to remove the cached version of a page because it contained content that you’ve removed and don’t want indexed, you can request the cache removal using “Changing the page content” option.
• Check your status regarding the removal, and you also have option to reinclude your removed sites.

This improved feature will make the removal of content from Google more easier.

Mark

SEO Tags : Google Webmaster tools, Google, Search Engine Optimization

As we all know that Search Engines like Google, Yahoo and Microsoft were supporting single format of Sitemaps for submission, Ask Search Engine has also started supporting to the same format now. This may help the WebMaster to notify Search Engine of the URLs on their site that they are wanted to be crawled. This Search Engines follow same Protocol and made new announcements.

Google official blog and yahoo search blog has blogged a day before. From the discussion,

• Sitemap.org is supportting for 18 Languages is one good news.
• Ask.com is also supporting to the sitemap protocol.
• The standard format “Sitemap:http://mysite.com/sitemap.xml” is to be added in robots.txt file.

Hope this would help webmasters a lot.

Kannan

SEO Tags : Search Engine Optimization, Google, Yahoo, Ask

SEOmoz has released the version 2 of the Ranking Factors. Rand of SEOmoz has posted a blog about it here. The study was conducted with the help of about 37 experts around the world. The study was mainly focused towards Google Search Results.

According to the article :

Top 10 Ranking Factors in 2007:

1. Keyword Use in Title Tag (4.9)
2. Global Link Popularity of Site (4.5)
3. Anchor Text of Inbound Link (4.4)
4. Link Popularity within the Site’s Internal Link Structure (4.1)
5. Age of Site (4)
6. Topical Relevance of Inbound Links to Site (3.9)
7. Link Popularity of Site in Topical Community (3.9)
8. Keyword Use in Body Text (3.9)
9. Global Link Popularity of Linking Site (3.7)
10. Topical Relationship of Linking Page (3.6)

Aravindhan

Tags : SEO, Search Engine Optimization

NewYork Times reported, DoubleClick set up a Nasdaq-like exchange for the buying and selling of digital advertisements. Some days before we have discussed about Google and Microsoft in talks to buy the company. DoubleClick about link exchange has said that,

He described the exchange as a mix of eBay and Sabre, the airline reservations system that travel agents use. The service will let advertisers see information about what competitors bid for particular ads, in the same way that eBay shows visitors past bids. And it will let publishers try to ensure that they sell their ad spots at the highest possible price, the way that airlines try to do with the seats they sell.

As DoubleClick’s exchange launches and competes with Right Media and other online advertising solutions, this link exchange will make DoubleClick more attractive to the acquirers like Microsoft and Google.

Mark

SEO Tags : DoubleClick, Ad exchange, link exchange, Search Engine Optimization, Search Engine Marketing

We are happy to announce the release of Site AdOptimizer Beta from RankQuest. Monitoring your clicks for finding the click fraud and hence optimizing your Ad campaigns. The two main factors provided from Site AdOptimizer beta are

Click Monitoring

1. Track the IP Address of each visitor clicking on the Ad.
2. Identify repeated clicks from same IP Address.
3. Generate refund request report for submitting it to the search engines.

Campaign Optimization

1. Identify the exact search term used by the user to reach your Ad.
2. For content network, identify the website from which your Ad was clicked.
3. Track the conversions for your Ads.

We hope you will find Site AdOptimizer beta very useful. If you got something that we can implement to enhance Site AdOptimizer beta, please feel free to post a comment here / mail us the same at support at rankquest dot com

Regards,
Mark.

SEO Tags : Site AdOptimizer, Search Engine Optimization, Search Engine Marketing, Google AdWords, RankQuest