Different ways of marketing has done. The most popular way of marketing is through online on the present days. Online marketing gives good and faster ROI. In online marketing there are many ways to market, they are

• Search Engine Optimization.
• Search Engine Marketing.
• Pay per Click.
• Pay per Downloads.
• Pay per sales, etc..

Search Engine Optimization can be done and can make site more popular among the people. RankQuest WatchSEO will helps you to do SEO for the site.

Search Engine Marketing can be done through various Search Engine. In this click fraud can be done through robots. Click and Conversion can be tracked through RankQuest SiteAdOptimizer. RankQuest SiteAdOptimizer will help to track the clicks and IP for the search and to track site in which content ads are displayed. Click fraud can be prevented through RankQuest SiteAdOptimizer.

Kannan

SEO Tags : Internet Marketing

Directory assistance vendor PocketThis now rebranded as PhoneSpots has announced deal with AT&T’s yellowpages.com. PocketThis has also launched new mobile ad exchange. “send to mobile” feature now on various local searches was started by PhoneSpots. PocketThis originally offered enhanced results (additional content and links) from directory assistance queries.

PhoneSpots has built a sophisticated platform that is compatible with a wide range of phones and mobile “modalities.” The company can deliver enhanced content and ads in text messages or to mobile browsers and can support local search ads/content that originate via voice search/directory assistance, text queries or WAP search. In addition, as a mobile ad exchange PhoneSpots will be providing enhanced local search content and geotargeted advertisers to mobile publishers that want to monetize their lookups and content and don’t have direct advertiser relationships.

Get more ellobrated news in Search Engine Land.

Mark

SEO Tags : PhoneSpots, Mobile AdExchange, Directory assistance vendor PocketThis, AT&T

Google AdSense for Audio Now Compatible with Industry Leading Station System Providers is the news yesterday in Google press center. Ads are now supported by leading providers Broadcast Electronics(BE), ENCO Systems and LAN International’s VIERO®.

Jim Woods, Director of Product Management, Google said

With AdSense for Audio, we’re committed to bringing new advertisers and new dollars to radio

There was another news yesterday morning from nytimes that Google in Radio Ad Deal with Clear Channel.

Mark

SEO Tags : Search Engine Marketing, Google AdWords, Google

A report from New York Times tell us that Google has acquired DoubleClick for $3.1 billion in cash, which is almost double the $1.65 billion paid in stock for YouTube last year. There was speculation in the past that Google is competing to buy DoubleClick and now this has been confirmed.

DoubleClick founded in 1996, has been a strong player in online display advertising. Google the leader in search and contextual text ads has been trying to increase its presence in online display advertising space. With this purchase, Google will now have access to DoubleClick’s huge advertisers,publishers and ad agency base.

Aravindhan

Tags : SEM, Online Advertising, Google, DoubleClick

Google Adwords blog announced about the paper published by them on “The Anatomy of Clickbot.A” available as PDF. The Anatomy of Clickbot.A is a botnet which Google’s Click Quality and Security Teams discussed last year. Botnets are networks of infected computers that can be controlled by a master computer.

MA. Neil Daswani, a software engineer and contributing author of “The Anatomy of Clickbot.A” said

Clickbot.A is an example of a botnet operator attempting a click fraud attack against syndicated search engines. Google was able to identify clicks on our advertisers’ ads that exhibited Clickbot.A-like patterns and flagged them as invalid. While Clickbot.A is a specific example of a botnet application that conducted click fraud, botnets can also be used for keylogging, distributed denial of service (DDoS), and other types of attacks.

This paper from Google will help all parties on the internet in managing botnets and other similar threats.

Mark

SEO Tags : Search Engine Marketing, Botnets, Clickbots, Click Fraud, Google AdWords, Google

Google Adwords has announced the two changes made to improve both user and advertiser experience. The changes are,

• The top sponsored links displayed with blue background are changed to yellow background.
• To avoid unintentional clicking on ads, The users have to click on the link on the top line of the ad instead of clicking anywhere on the ad. Google will count only these clicks.

Many would have noticed these changes earlier. The high quality ads will have this change and will avoid unintentional clicking on ads.

Mark

SEO Tags : Google Adwords, Google, Search Engine Marketing, Avoid unintentional clicks

NewYork Times reported, DoubleClick set up a Nasdaq-like exchange for the buying and selling of digital advertisements. Some days before we have discussed about Google and Microsoft in talks to buy the company. DoubleClick about link exchange has said that,

He described the exchange as a mix of eBay and Sabre, the airline reservations system that travel agents use. The service will let advertisers see information about what competitors bid for particular ads, in the same way that eBay shows visitors past bids. And it will let publishers try to ensure that they sell their ad spots at the highest possible price, the way that airlines try to do with the seats they sell.

As DoubleClick’s exchange launches and competes with Right Media and other online advertising solutions, this link exchange will make DoubleClick more attractive to the acquirers like Microsoft and Google.

Mark

SEO Tags : DoubleClick, Ad exchange, link exchange, Search Engine Optimization, Search Engine Marketing

We are happy to announce the release of Site AdOptimizer Beta from RankQuest. Monitoring your clicks for finding the click fraud and hence optimizing your Ad campaigns. The two main factors provided from Site AdOptimizer beta are

Click Monitoring

1. Track the IP Address of each visitor clicking on the Ad.
2. Identify repeated clicks from same IP Address.
3. Generate refund request report for submitting it to the search engines.

Campaign Optimization

1. Identify the exact search term used by the user to reach your Ad.
2. For content network, identify the website from which your Ad was clicked.
3. Track the conversions for your Ads.

We hope you will find Site AdOptimizer beta very useful. If you got something that we can implement to enhance Site AdOptimizer beta, please feel free to post a comment here / mail us the same at support at rankquest dot com

Regards,
Mark.

SEO Tags : Site AdOptimizer, Search Engine Optimization, Search Engine Marketing, Google AdWords, RankQuest

Google had announced the launch of Pay-Per-Action ads. Google has made a new pricing model for the actions performed after landing on a page. This can be possible in Google content networks.

Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher’s site.

A beta test page is launched : Pay-Per-Action Beta. You can create text ads, image ads and new text link ads. Vedio ads is not enabled yet. The ad should be paid only if the action is completed and not for clicks or impressions. The conversion tracking from Google gives you the information whether the action defined is completed or not. The Beta test is enabled only for U.S. users.

Hope this system from Google can save our money upto some extent.

Mark

SEO Tags : Google Adwords, Pay-Per-Action ads, Pay-Per-Click, Adsense

Two days before the Wall street journal has revealed the that Google is testing TV commercials. So the core news was Google has already started a pilot project in Concord, Calif. to deliver ads to cable television subscribers. The highlights of the journal is given in Search Engine Land. Venture beat soon after the news from WSJ has stated that Rumor: Google about to sign ad deal with Dish Networks. So this rumor is not yet confirmed and Google has nowords about this rumor. The news from venture was,

Dish is the nation’s leader in high definition and interactive TV programming. Google’s TV ads, like the ones Google distributes already to Internet sites, would be delivered more efficiently — targeted more closely to the content of the TV programming being watched, and more relevant to the people actually watching it — or at least, that is Google’s intent.

As per Venture beat this move from Google was due to the high revenue made from Mountain View search engine and U.S. television advertising market.

Mark

SEO Tags : Google Ad Deal, Dish Network, TV Commercials