Archive for the 'Overture' Category

Internet Marketing

Saturday, April 28th, 2007

Different ways of marketing has done. The most popular way of marketing is through online on the present days. Online marketing gives good and faster ROI. In online marketing there are many ways to market, they are

  • Search Engine Optimization.
  • Search Engine Marketing.
  • Pay per Click.
  • Pay per Downloads.
  • Pay per sales, etc..

Search Engine Optimization can be done and can make site more popular among the people. RankQuest WatchSEO will helps you to do SEO for the site.

Search Engine Marketing can be done through various Search Engine. In this click fraud can be done through robots. Click and Conversion can be tracked through RankQuest SiteAdOptimizer. RankQuest SiteAdOptimizer will help to track the clicks and IP for the search and to track site in which content ads are displayed. Click fraud can be prevented through RankQuest SiteAdOptimizer.

Kannan

SEO Tags : Internet Marketing

Improve your Yahoo’s Quality Score

Saturday, February 10th, 2007

Sarah’s explanation of how to improve your Yahoo Quality Score

Remember that more than click-through rate influences the quality of an ad: The quality of an ad is determined relative to other ads displayed at the same time by both its expected performance going forward and its historical performance. Historical performance data was not purged on February 5, but as time passes, the data generated after the launch of the new ranking model will have the strongest influence on ad quality calculations.

The time it takes to take both expected and historical performance into account to measure ad quality depends on the volume of searches related to a keyword. Keywords with lots of daily searches often generate enough data in a relatively short period of time until historical performance is a stronger factor for ad quality within that marketplace.

And no, the data used to determine ad quality is not “purged” at the beginning of a new month.

So these tips will be helping you in improving Yahoo’s Quality Score.

Mark

Tags : Yahoo Quality Score