Elinor Mills of CNET News.com has reported that Google will be announcing plans to allow advertisers to block certain IP addresses from clicking on their ads.

From the Story :

Google, king of pay-per-click advertising, will allow advertisers to specify which Internet Protocol addresses–numerical addresses assigned to individual computers–will be blocked from receiving the ads. The move is designed to stop rivals from using click fraud to eat through a competitor’s advertising budget and to prevent them from bidding on the ad’s keyword for the purpose of using it in their own ads.

Also beginning in March, Google plans to give advertisers more information on how much money they are saving by filtering out fraudulent clicks, a Google spokesman said. Before July, Google will provide a standardized interface for advertisers to report click fraud and request investigations.

Advertisers with good analytics or click fraud prevention softwares can easily identify fraudulent IP addresses. The ability to block these IP addresses will definitely help in reducing click fraud and increase the ROI.

Aravindhan

Tags : Google Adsense, Click Fraud

The Quality score column was launched by Google, the column gives you an approximate idea of the keywords you use. Great, ok, poor are the status given for each keyword. Login your Adcenter account, enter into your campaign and then into an adgroup. Select your keyword tab and click customize columns. The Quality score column will display the details.

Great - higher relevance and minimum bid is required,Ok - not upto the level and moderate bid is required and poor - totally irrelevant and the keyword can be removed instead of high bidding. Know more about Quality Score.

Quality Score column seem to be very much helpful for the advertisers targeting limited number of keywords.

Mark

Tags : Quality Score, Google Adcenter, Quality Score ratings 

Quality sore of a keyword mainly depends on the key term relavance. How much is your ad relevant to the keyword which is entered as a serch term is more important. In Adwords help center I came accross a question “What is a Quality score and how is it calculated?” from which the main factors influencing Quality score are

Performance variables like keyword clickthrough rate (CTR), ad text relevance, overall historical keyword performance with Google, and even the user experience on the landing page or site associated with an ad. We put all of these factors and more together to create a Quality Score

And the formula used for the calculation of Quality score was also given.

Quality Score = (keyword’s CTR, ad text relevance, keyword relevance, landing page relevance)*

*Where the interactions between the Quality Score variables change as we continue to refine how to measure and define quality in AdWords.

These factors according to Google affects your Quality score. The quality score is likely to be changed everytime when the relavance factors are affected. Know how your Quality score is used. Eventhough the formula changes often these factors will always have a impact in your Google rankings.
Mark

Tags : Quality Score, Google Adwords, Quality score calculation, Keyword relevance

Google states that Ads provide valuable information when they are highly relevant and targeted to a user’s query. In order to serve high quality ads to users, Google use the Quality Score to set minimum bids for keywords based on keyword clickthrough rate (CTR), ad text relevance, the historical performance of the keyword on Google, and the user experience on the ad’s landing page.

Higher Quality Score Keywords are rewarded with a lower minimum bid and Low quality keywords receive higher minimum bids so it costs less for higher Quality score ads to be displayed in Google searches. High quality ads are not only more relevant , but can also improve the ROI by lowering advertising costs.

Quality Score column will be added to Google Adwords that shows the minimum bid for all of the keywords within an ad group as well as a Great, OK, or Poor quality label for your keyword. The quality label can be used to get a quick overview of the quality of the keywords, or look at the minimum bid for a granular understanding of Quality Score. Google Ads Quality team says,

First, we’re improving the way that we set minimum bids for keywords where we have limited data.Second, we’re improving the Quality Score algorithm to make it more accurate in predicting the quality of all ads.

Lowering minimum bids for high quality ads and raising minimum bids for low quality ads will improve the quality of ads served by Google. Choosing a keyword that is more specific to the product or service that you offer or editing your ad text to make it more relevant to the keyword is what Google recommends before you simply raise your minimum bid. Related Information from Google’s official post regarding updates.

Mark

Tags : Quality Score, Quality Score Algorithm

Click Forensics, LLC is the leading provider of third-party technology and services that help online advertisers, agencies and search providers to better identify pay per click fraud. The company runs the top independent click fraud detection service in the industry, the Click Fraud Network , which monitors online advertising campaigns for click fraud free of charge.Click Forensics also provides an enterprise-class solution to help advertisers with campaigns of 100,000 clicks or more per month to track click fraud.

Click Forensics report has announced that the overall industry average click fraud rate was 14.2 percent. Google denies it and says the bad clicks are just fraction of the percent. Also Google said that Click Forensics doesn’t not know how to measure click fraud. Many had given their own comments and have supported Google. Comment your views.

Mark

Tags : Click Fraud, Click Forensics Report, Google

A new option named - ‘Customize columns’ is provided in all the Google AdWords Views.

Clicking on the link takes it to a Combo where the user can show new field or hide the displayed field. On clicking the ‘Done’ link next to the combo, the combo disappears and the ‘Customize columns’ link appears. It’s definitely a welcome feature where the user has got the option to restrict or include the columns of his/her choice.

DSarathy.

SEO Tags : Google AdWords, Customize columns