Webmaster world and SERoundtable has reported that the Google Adwords advertisers are annoyed over the column sorting bug. When a advertiser tend to sort his data’s with respect to a specific column, the data was sorted accordingly but no more remembered.

This seems to retain for a couple of weeks and Google advertisers seem to be very annoyed according to the discussion in Webmasterworld forum.

Few statements from Advertisers,

Keep reverting to cost, with zero cost ad campaigns at the top. Normally when you change the column sorting, Google remembers. Mine keeps going back to AVG CPC in ascending order.

I keep changing it back to AVG CPC descending order but it won’t remember it. This happened some time ago, and it’s happening again.

It’s still happening. Annoyed

Mark

SEO Tags : Google Adwords, Search Engine Marketing, Google Webmaster Tools, Google

BBC news reports that Google is to ban advertisements from Essay Writing services. Many complaints have been received regarding the plagiarism which is a great threat for integrity of university degrees. Students use to take everything from the Internet and submit it as their own.

This ban from the search engine Google has been welcomed by university authorities and angered essay writing firms. Google banned advertisements for Guns and Booze earlier and Essay Writing is also added to the list. About 12,000 essays are being sold to students in a year, says Universities UK.

From BBC news,

Google’s forthcoming ban on adverts for “academic paper-writing services and the sale of pre-written essays, theses, and dissertations” means that essay websites join a blacklist of “unacceptable content” including adverts for weapons, prostitution, drugs, tobacco, fake documents and “miracle cures”.

The ban was expected to be applied across Google’s global network

Mark

SEO Tags : Google, Google AdWords,  Essay Writing  Ads

Preview for Google Adwords can be seen in http://www.google.com/adpreview page as many would have known earlier. Brad Geddes has reported that the preview for Mobile Ads is launched by Google and is available at http://www.google.com/m/adpreview.

The preview can be based on

Country & Carrier
Spoken language
Markup Language
Search type

This preview of Mobile Ads will provide you an easy understanding of how your Ad looks like? and are you in the right area? So I think it will be easy for all to provide your Ads effectively.

Mark

SEO Tags : Mobile Ads, Google Adwords, Search Engine Marketing

Google personalized home page iGoogle, which contains small Google gadgets will have Ads in them. Media Post reports that Google has begun beta testing “Gadget Ads”.

Although the beta was revealed earlier during a marketing summit for the auto industry, The Gadget Ads will be available to all ad categories by this summer.

The existing auction system will be used for ad placement and will allow marketers the option to bid by publisher’s site or content theme. It appears that Gadget Ads will be part of the AdSense network and the pricing will be based on eitther CPC or CPM model.

To support the changes, Google has developed specific “interaction reporting” tools as part of its Google Analytics performance feedback services.

As “user engagement” evolves into a key accountability metric for measuring digital ad strategies, it will also become increasingly important for advertisers to track these statistics.

Mark

SEO Tags : Google AdWords, Google, Search Engine Marketing, Gadget Ads, Google AdSense

Different ways of marketing has done. The most popular way of marketing is through online on the present days. Online marketing gives good and faster ROI. In online marketing there are many ways to market, they are

• Search Engine Optimization.
• Search Engine Marketing.
• Pay per Click.
• Pay per Downloads.
• Pay per sales, etc..

Search Engine Optimization can be done and can make site more popular among the people. RankQuest WatchSEO will helps you to do SEO for the site.

Search Engine Marketing can be done through various Search Engine. In this click fraud can be done through robots. Click and Conversion can be tracked through RankQuest SiteAdOptimizer. RankQuest SiteAdOptimizer will help to track the clicks and IP for the search and to track site in which content ads are displayed. Click fraud can be prevented through RankQuest SiteAdOptimizer.

Kannan

SEO Tags : Internet Marketing

Google AdSense for Audio Now Compatible with Industry Leading Station System Providers is the news yesterday in Google press center. Ads are now supported by leading providers Broadcast Electronics(BE), ENCO Systems and LAN International’s VIERO®.

Jim Woods, Director of Product Management, Google said

With AdSense for Audio, we’re committed to bringing new advertisers and new dollars to radio

There was another news yesterday morning from nytimes that Google in Radio Ad Deal with Clear Channel.

Mark

SEO Tags : Search Engine Marketing, Google AdWords, Google

Google Adwords blog announced about the paper published by them on “The Anatomy of Clickbot.A” available as PDF. The Anatomy of Clickbot.A is a botnet which Google’s Click Quality and Security Teams discussed last year. Botnets are networks of infected computers that can be controlled by a master computer.

MA. Neil Daswani, a software engineer and contributing author of “The Anatomy of Clickbot.A” said

Clickbot.A is an example of a botnet operator attempting a click fraud attack against syndicated search engines. Google was able to identify clicks on our advertisers’ ads that exhibited Clickbot.A-like patterns and flagged them as invalid. While Clickbot.A is a specific example of a botnet application that conducted click fraud, botnets can also be used for keylogging, distributed denial of service (DDoS), and other types of attacks.

This paper from Google will help all parties on the internet in managing botnets and other similar threats.

Mark

SEO Tags : Search Engine Marketing, Botnets, Clickbots, Click Fraud, Google AdWords, Google

Google Adwords has announced the two changes made to improve both user and advertiser experience. The changes are,

• The top sponsored links displayed with blue background are changed to yellow background.
• To avoid unintentional clicking on ads, The users have to click on the link on the top line of the ad instead of clicking anywhere on the ad. Google will count only these clicks.

Many would have noticed these changes earlier. The high quality ads will have this change and will avoid unintentional clicking on ads.

Mark

SEO Tags : Google Adwords, Google, Search Engine Marketing, Avoid unintentional clicks

We are happy to announce the release of Site AdOptimizer Beta from RankQuest. Monitoring your clicks for finding the click fraud and hence optimizing your Ad campaigns. The two main factors provided from Site AdOptimizer beta are

Click Monitoring

1. Track the IP Address of each visitor clicking on the Ad.
2. Identify repeated clicks from same IP Address.
3. Generate refund request report for submitting it to the search engines.

Campaign Optimization

1. Identify the exact search term used by the user to reach your Ad.
2. For content network, identify the website from which your Ad was clicked.
3. Track the conversions for your Ads.

We hope you will find Site AdOptimizer beta very useful. If you got something that we can implement to enhance Site AdOptimizer beta, please feel free to post a comment here / mail us the same at support at rankquest dot com

Regards,
Mark.

SEO Tags : Site AdOptimizer, Search Engine Optimization, Search Engine Marketing, Google AdWords, RankQuest

Google had announced the launch of Pay-Per-Action ads. Google has made a new pricing model for the actions performed after landing on a page. This can be possible in Google content networks.

Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher’s site.

A beta test page is launched : Pay-Per-Action Beta. You can create text ads, image ads and new text link ads. Vedio ads is not enabled yet. The ad should be paid only if the action is completed and not for clicks or impressions. The conversion tracking from Google gives you the information whether the action defined is completed or not. The Beta test is enabled only for U.S. users.

Hope this system from Google can save our money upto some extent.

Mark

SEO Tags : Google Adwords, Pay-Per-Action ads, Pay-Per-Click, Adsense