China’s biggest Search Engine, Baidu had unveiled plans to expand into Japanese search market in 2007. Baidu has over 60% of the total 125 million internet users from China. Baidu was able to keep up their market share by playing on nationalism and casting Google as an outsider. Robin Li, Chairman, Baidu says,

“We believe that our proven strength in non-English language search, the high Internet penetration in Japan, as well as similarities between the Chinese and Japanese languages make this market an ideal next step for Baidu.”

Japan has about 86 million internet users and we need to watch out Baidu’s progress in Japanese search market.

D Sarathy.

SEO Tags : Baidu, Search Engine

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