NewYork Times reported, DoubleClick set up a Nasdaq-like exchange for the buying and selling of digital advertisements. Some days before we have discussed about Google and Microsoft in talks to buy the company. DoubleClick about link exchange has said that,

He described the exchange as a mix of eBay and Sabre, the airline reservations system that travel agents use. The service will let advertisers see information about what competitors bid for particular ads, in the same way that eBay shows visitors past bids. And it will let publishers try to ensure that they sell their ad spots at the highest possible price, the way that airlines try to do with the seats they sell.

As DoubleClick’s exchange launches and competes with Right Media and other online advertising solutions, this link exchange will make DoubleClick more attractive to the acquirers like Microsoft and Google.

Mark

SEO Tags : DoubleClick, Ad exchange, link exchange, Search Engine Optimization, Search Engine Marketing

This entry was posted on Thursday, April 5th, 2007 at 10:29 am and is filed under Search Engine Optimization, Search Engine Marketing, Google, Microsoft. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.