According to The New York Times, Yahoo is planning to acquire remaining 80-percent interest in Right Media.

Yahoo had brought 20-percent of stake Right Media in last October. Now Yahoo will pay $680 million for the remaining interest in the company.

Right Media, a four year old company which runs open exchange to help buyers and sellers trade digital media. As per The New York Times, Yahoo executives said that after the acquisition it would increase its participation in the exchange as both a buyer and seller of ads.

Yahoo had gave press release regarding its plan.

Kannan

SEO Tags : Yahoo, Right Media

Google Aims to Make Gains in China By Giving Units Greater Autonomy from Wall Street Journal reports that Google has planned to give more Autonomy in China. Google is the second largest internet search engine which Baidu leading the market. Google needs to be the market leader in China and have given more freedom to Google, China.

Chief Executive of Google, Eric Schmidt said

We were late in entering the China market. We are catching up, our investment is working and we will eventually be the leader. Google’s search technology in China has improved over the past year.

Lee Kai-Fu, Google China’s current president will not share his position was the news from Eric, the disscusion came because of the resignation of Google China’s co-president, Johnny Chou as his “localisation plan” was not supported by Google.

Lee Kai-Fu seems to be more focused on social networking, mobile applications and entertainment services.

Mark

SEO Tag : Google China, Search Engine Market China, Eric Schmidt

Different ways of marketing has done. The most popular way of marketing is through online on the present days. Online marketing gives good and faster ROI. In online marketing there are many ways to market, they are

• Search Engine Optimization.
• Search Engine Marketing.
• Pay per Click.
• Pay per Downloads.
• Pay per sales, etc..

Search Engine Optimization can be done and can make site more popular among the people. RankQuest WatchSEO will helps you to do SEO for the site.

Search Engine Marketing can be done through various Search Engine. In this click fraud can be done through robots. Click and Conversion can be tracked through RankQuest SiteAdOptimizer. RankQuest SiteAdOptimizer will help to track the clicks and IP for the search and to track site in which content ads are displayed. Click fraud can be prevented through RankQuest SiteAdOptimizer.

Kannan

SEO Tags : Internet Marketing

Greg Jarboe in Search Engine Watch has reported that Yahoo news shows images and videos on the top of results page for the past three days.

The results page for the query “Ipod” will look like this,

The images shown are not driven from Yahoo Images or Yahoo Video search. These images or videos are from Yahoo News itself.

Mark

SEO Tags :  Yahoo News, Yahoo, Yahoo Images, Yahoo Videos

This March, Google for the first time edged Microsoft in the number of unique visitors reports SFGate.com. Earlier this week we had an update about the world’s most powerful brand from Brandz Top 100 and once again Google passes Microsoft.

The top 5 most visited sites according to comscore,

• Google … 528 million
• Microsoft … 527 million
• Yahoo … 476 million
• Time Warner … 272 million
• eBay … 256 million

From the report,

Google had 528 million unique visitors in March, up 5 percent from the previous month, according to comScore. Microsoft had 527 million visitors during the same month, up 3.7 percent.

Google has achieved it not only because of search but also e-mail service, online maps and personalized home pages. YouTube also fetched a lot a traffic to Google. Google still trails in the amount of time global users spend on its properties: an average of 4.6 minutes compared to 12.8 minutes on Microsoft.

Despite Google’s current strength, Bowker, from Santa Clara University, emphasized that Google’s winning streak isn’t guaranteed in the future. He recalled a number of companies that once seemed invincible later faltered, including IBM and General Motors.

Mark

SEO Tags : Google, The world’s most visited site, The most pewerful brand

Directory assistance vendor PocketThis now rebranded as PhoneSpots has announced deal with AT&T’s yellowpages.com. PocketThis has also launched new mobile ad exchange. “send to mobile” feature now on various local searches was started by PhoneSpots. PocketThis originally offered enhanced results (additional content and links) from directory assistance queries.

PhoneSpots has built a sophisticated platform that is compatible with a wide range of phones and mobile “modalities.” The company can deliver enhanced content and ads in text messages or to mobile browsers and can support local search ads/content that originate via voice search/directory assistance, text queries or WAP search. In addition, as a mobile ad exchange PhoneSpots will be providing enhanced local search content and geotargeted advertisers to mobile publishers that want to monetize their lookups and content and don’t have direct advertiser relationships.

Get more ellobrated news in Search Engine Land.

Mark

SEO Tags : PhoneSpots, Mobile AdExchange, Directory assistance vendor PocketThis, AT&T

Search Engine Land has reported that Google was ranked the most powerful brand by Millward Brown Optimor’s Brandz Top 100.

Millward Brown Optimor created the BRANDZ Top 100, a ranking that identifies the world’s most powerful brands measured by their dollar value. Our brand ranking provides key insights and actionable information for finance, marketing and business professionals on how to manage and grow their brand assets.

The top 5 according to Brandz

• Google with $66.4 billion
• General Electric with $61.9 billion
• Microsoft with $55 billion
• Coca-Cola with $44.1 billion
• China Mobile with $41.2 billion

Microsoft is at 3 and Yahoo is at 42. The Report, League Table, Press Release are given in the form of PDF.

Mark

SEO Tags : Brandz Top 100, Google, Microsoft, Yahoo, Dollar value

Yahoo has announced new progress as upcoming.

Yahoo Id can been used to login in the upcoming friends community site. Yahoo informed for old-users that their setting are saved. Yahoo provides option to save your city name. Once your city name is saved, yahoo shows latest events. Below sample images shows the sample of Upcoming events.

Date, EventName, Venue,and comment will be shown.

Once the city name is saved in place tab, Upcoming events, location and city map will be displayed. Below image is one example for it.

Other things like Friends, Groups and Popular has been added to this site. Other Features such as

• User Events.
• Scrap.
• MyFriends Event.

For know about more about upcoming see Yahoo Blogs

SEO Tags: Yahoo Upcoming
Kannan

Google has recently launched Goolge Web History. Google Web History is a service that helps users to keep track of their web activity.
Features provided,

• Ability to view the web activity.
• Search the full text of pages you’ve visited.
• Get personalized search results and more.

Google Web History depends on Google Toolbar. You need to install Google Toolbar and enable PageRank bar, to view the list of sites visited by you in the past. The search history is stored in Google servers, and can be accessed from any machine using your Google Account. This service seems to be very useful for users for tracking their web activity.

SEO Tags : Google,Web History

Aravindhan

Google made a announcement that they have acquired Marratech, a video conferencing software. wherever there’s an Internet connection, Marratech will enable from-the-desktop participation for Googlers in videoconference meetings.

As Google has not acquired the company, Marratech’s engineers focus on desktop conferencing research and development in Sweden.

Mark

SEO Tags: Google, Marratech, video conferencing software