Every one now-a-days are eager to simplify their needs through websites. The main resource for the people is to search the most valid site through search engines. A site earns most of its traffic by search engine. One of the most eminent and efficient among search engines are Google and Yahoo. They both have some parameters for a site to be rated at the top 10 positions. The most important factor in the Google’s ranking formula is the link popularity.i.e. the inbound and outbound links for a site and is the same for Yahoo too. This helps the major search engines determine how popular your site is and therefore how high to rank it in the search engine results for a certain keyword.

How to determine link popularity? RankQuest, from it’s part decided to simplify it with a tool, Link Popularity. Link popularity Tool helps to measure how many other sites indexed by Google and Yahoo have links to the site provided. It is the number and quality of links that are pointing to your website. At the very basic level this mean that the more link you have coming to your site or pointing to your site. Get your API keys with the image links nearby.

The result displays a graphical comparison of Google and Yahoo. The popularity group which you belong to, with respect to the total number of links of your site is also shown. It’s high time now, start improving your link popularity.

Mark

A business is uncertain and incomplete without website. Website speaks what your product is and holds the mojor role in your sales. Each and everyone is running out of time in this fast moving world. Nobody is ready to waste their time since the world is highly competitive and many are ready to afford even for unworthy needs. So the loading time is very essential for a standard website.No matter how good your content, if it doesn’t blaze onto your visitors’ screens, they may never see it. Take a time limit not more than ten seconds, since that’s the limit of people’s ability to keep their attention focused while waiting.

Busy people are not likely to wait around long for pages to come up on their machines when there are millions of other Web sites are awiating to sell similar products. Optimizing your webpage loading time is essential for keeping your visitors. If your pages load time is too long due to un-optimized images, people simply leave your site before it is loaded!This way you may miss out many of sales. A site using a lot of JavaScript can easily delay the loading time by 10 seconds. A site using background music, flash or other multimedia applications can easily delay the loading time by a minute. A single page could require a dozen or more downloads from the host computer, with large graphics, sound and video files and is not good enough for the majority of the -not-so-patient clients.

I guess, you are eager to know how fast your website loads. Here is the tool,Web Speed Report. It shows how fast your web page loads.

The Web Speed Report tool doesn’t look at server speeds, server location, server load and of course the users PC speed. Just enter the URL to get the result. You will have the loading time for various PC speed.

Mark

I know most of you would have found out your keywords and identified the potential keywords related to your market.  What Next? is the next big question.  There are two things, which we are supposed to do.  Optimization of our web pages for the Search Engines (SEO) is the first step and the optimization of pay per clicks is the other activity.  To be more effective and productive, it is better to do the basic SEO first.  What needs to be done for the Search Engine Optimization?

1. Group four to five related core keywords into a group.  Basically each group should be focusing a context.
2. Briefly write down the context of each group.
3. Now we need to come up with an article for each of the context.  So it is one web page per context.  Use the context brief to write the web page title.
4. Find out the top 3 search results for the focused keywords.  Now checkout their keyword density details.  Use RankQuest Keyword Density Analyzer Tool.
5. Compare the above details of the top players with yours.  Now you know what needs to be done to be on par with the top players.
6. Once you are ready with the web page, publish and move on to the next context and repeat step 2 to 5 for each group.

Once you are done with this, your foundation work is almost done.  Try to get some external links (from quality sites related to your domain) for the identified keywords.  If your site is new, then this should help in bringing the search engine crawlers to your site. What next? Would be covered in the next set of blogs.  Stay tuned.

D Sarathy.

SEO Tags : Search Engine Optimization, Content is the King, Keyword Analysis

Use the Adwords Generator Tool from RankQuest to generate the keywords list

Increasing the number of keywords is one important task in Keyword Analysis. Let’s look at the usage of this tool - Adwords Generator from RankQuest.

Basically the tool requires three inputs, the core keywords, the prefix keywords and the suffix keywords. Core key phrase are those which are related to the market. The Prefix phrase are those which can come before the core key phrase. The suffix are those which can come after the core key phrase. Once we have provided these inputs, on selecting the keyword match scope (Broad Match, Exact Match, Phrase Match) and pressing the Generate action button, we get the list of keywords possible for the inputs given.

Once we get all possible combination of the keywords, we need to validate their potential using Keyword Tool from Google and further proceed.

D Sarathy.

SEO Tag : Keyword Analysis, Adwords Generator

There are many situations in life where we want the best of both. Unfortunately, in reality not all of them are possible. I cannot have cake and eat it too. Here is a situation which quite normal for people in SEO market. One simple case is to find the results for a keyword in two different search engines simultaneously or to find the results for two keywords from one search engine. If there exists a tool, the users would love to use it. At RankQuest, we have understood this need already and provided a Tool named Combo Result Viewer.

In Combo Results Viewer you can either compare the results for a keyword on two different search engines or the result for two keywords on a single search engine. It is a simple tool, which has got a good appreciation from our users.

Want to give it a try? Go ahead and start using Combo Result Viewer.

D Sarathy.

SEO Tags : Combo Viewer, Combo Result Viewer, SEO Tool, RankQuest SEO Tool

Before going into the details of how to identify the potential keywords, I suggest you to Find your keywords.  Once you have a list of keywords, the next step is to identify the potential keywords from them.  Before that, you have an option to increase the number of keywords in your list.  Please follow the steps give below :

1. Identify the list of core keywords from the existing keyword list
2. Find out the various prefix and suffix keywords
3. Use the Adwords Generator Tool from RankQuest to generate the keywords list
4. The tool also supports the keyword match criteria

Now that we have a big list of keywords, the challenge is to identify the potential keywords from the list.  Google’s Keyword Tool helps here.  Through this tool, for each keyword, one can get to know the Global search volume trends, keyword popularity, cost and ad position estimate, possible negative keywords etc.,  It also provides the output as .csv file which we can download and use it further.

With this, you would have identified the potential keywords for your business.  Now what’s next?  Setting up of Search Engine Optimization Campaigns - Stay tuned and watch out for our subsequent blogs.

D Sarathy.

SEO Tags : Keyword Tool, Potential Keyword, Keyword Analysis, Adwords Generator

The keyword analysis is the most important part in optimizing a site for both organic links (SEO) as well as paid links (PPC). The keyword analysis is like a foundation of a big building. How much ever stronger and deeper the foundation is, that much taller the building can be raised. Hence the keyword analysis is the first step towards Search Engine Marketing.

What is keyword analysis?

The keyword analysis is a simple (but not easy) step by which we identify the list of keywords, which the end users are

1. looking for
2. these keywords have high demand and also
3. there is competition among the competitors.

How to find out the keywords related to my market?

This involves simple steps mentioned below :

1. Identify the list of keywords which you think the end users would be looking for
2. Make a list of jargons related to your market
3. Look out for the specific and most often used terms in your community discussions
4. Pull out a list of keywords from your customer interactions - Forums, Chat, Email etc.,

Now I have found out the keywords related to my market and what is next? Let’s discuss about how to identify the potential keywords in the next blog. By then get ready with your keywords list.

D Sarathy.

SEO Tags : Keywords Analysis, Keyword Research, Finding Keywords

In Search Engine Optimization, though the content is the king, but it does not end there. If the search engines are not able to crawl your site, then the efforts go wasted. So one has to understand that they have to make their site easily crawlable by the search engines. There are two important things we need to focus on :

1. Creation of Sitemaps is one of the important tasks. Basically Sitemaps are an easy way for the webmasters to inform search engines about the pages on their site that are available for crawling. The resent Sitemaps.org, a joint initiative by the major search engines (Google, Yahoo & MSN) to have a common sitemaps for all the search engines.
2. The most important part task is to verify whether our site is easily crawlable by the search engines. There is a simple step, which can help you on this. Identify any of the text browsers and make sure that you are able to navigate the whole site. Lynx View, a tool from RankQuest would give you an idea of how your web page would be viewed by the search engine crawlers.

Once you are done with these, now you can pretty sure that the search engines can crawl your site. But do you know how search engines come to your site? If you know the answer, then start receiving search engines’ crawlers. If you don’t know the answer, then find it out :~).

D Sarathy.

SEO Tags : Sitemaps, Lynx View, Search Engine Crawler

What we need to do when we get started with Adwords Campaign?

1. Identify whether your market is region specific or global. If it is region specific, straight away focus on to the region and get going.
2. If it is global, identify the countries from where the majority of the market is. Then take only one or two of the countries and target them specifically. Analyze the pattern and stabilize the campaign.
3. Once the campaign reaches a reasonable state, replicate the same to the other sets of campaigns targeting specific set of countries.

Bottom lines :

(1) Focused & targeted Adwords Campaign yields best results.

(2) Experiment with small region or country, perfect and stabilize the results and then replicate the success to the other regions or courtiers.

(3) Small is the new big thing ;~)

D Sarathy.

SEO Tags : Google Adwords, Adwords Campaign

This is what thejunglemap has got to say about RankQuest Toolbar :

Rankquest (Toolbar for Firefox) - This is pretty cool. .. Any SEO has got to check this out. Everything at your fingertips.
Follow the link for more details : thejunglemap

And this is what bluefrontosa has got to say about RankQuest Toolbar :

If you are more interested in on page metrics and SEO then the new RankQuest toolbar may be the ticket.
Follow the link for more details : webmaster-world-las-vegas-seo-tools

D Sarathy.

SEO Tags : RankQuest Toolbar, SEO Toolbar, Free SEO Toolbar