Guy Kawasaki in his opening keynote address at PubCon on 14th November 2006, explained the 10 things that innovative companies should remember when developing a new product or service. ‘Don’t Worry, Be Crappy’ was one of my favorites. He says that in this fast paced world, we need to get our product out and test it later. But do not forget the fact that your product has to address one or more user needs. In all, it is far better to ship a pretty good product early than a delayed release of a perfect product. webpronews has the details of the 10 tips.
D Sarathy.
SEO Tags : Guy Kawasaki, PubCon, Innovative Companies
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November 17th, 2006 at 7:38 am
We always believed the last 10% of a product development cycle (especially software) took as much time and expense as the first 90%.
November 17th, 2006 at 9:27 am
You are right Arnie.
Getting out to the market with a pretty good product is the key. And the inputs from the market validate our further course of action and prevent wastage of resources towards unwanted or unnecessary features. However there are two things to be reminded:
1. Our product or service should solve some real world problem of the users and
2. The end users are the ultimate reason for the existence of the product or service.
D Sarathy.
November 20th, 2006 at 11:40 pm
There are new online technologies to quickly test products before launch. For example, in the highly competitive, generally low-margin CPG (Consumer Packaged Goods) industry, lack of product features, or suboptimal package design can spell disaster. How can you make sure your product stands out on the shelf? My company (Affinnova) uses evolutionary technology to test products and simulate a market place. This allows our clients to gage the demand and most valued product features before commercialization.
This goes along with the last point Sarathy made - Customer is always right.