Don Dodge, who works for the Microsoft Emerging Business Team, has made an interesting post on the worth of search market. Applying some math on the Google’s financial results, market cap and search market share, he says that “Each 1% of market share is worth at least $1 billion in market cap”. His post explains why major players like Microsoft, Yahoo, AOL, Ask are fighting hard for every 1% of search market share.

Aravindhan

Tags : Search, Google, SEM

This entry was posted on Sunday, May 27th, 2007 at 7:20 pm and is filed under General, Search Engine Marketing, Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.